Investing Dictionary
Company Health

What is Gross Margin?

Revenue left after subtracting the direct cost of making the product

Full Explanation

Gross margin = (revenue − cost of goods sold) ÷ revenue. It shows how profitable the product itself is before operating costs.

Real-World Example

Sell a widget for $100, costs $40 to make → 60% gross margin.

Pro Tip

Software companies often have 70–80% gross margins. Physical goods are much lower.

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